It started in January 2008 as a one-off get-together in Milwaukee called Practice and NJoy, changed to YouTubeDJs Live the following year, and 2013 – the 5th anniversary! – saw its final name change.
At that first mini-workshop some 30 DJs came to meet and greet, to try their hand at mixing on a variety of different setups and to network. Ideas were swapped, tricks were shown, and it was agreed that a similar event should be attempted the following year, still in the Midwest.
Suppliers started to request to be a part of the show, and in 2010 NLfx Pro and Eternal Lighting amongst others were in attendance. It is a smaller, less structured addition to the DJ calendar. Vitally, it is one of the very few in the Midwest, and sandwiched in between Mobile Beat Las Vegas and other shows like ARMSDJ and DJ Times in Atlantic City in summer.
The venue is now held at palatial surroundings, by comparison, at the Crowne Plaza Milwaukee Airport up till MDJL9, and now for MDJL10 will be held at the Potawatomi Casino & Resort!
Bigger exhibit space, breakout rooms and the added advantage of attached hotel with room blocks for those visitors from out of town.
Much has changed since that first show, but the core reasons to come are still the same. Camaraderie, knowledge, product demos, purchasing gear, and, of course, the traditional dance party on the Sunday evening at a local bowling alley. More of a bowling, drinking and showing off a set or two, than dancing event, to be fair! Hey, blowing off steam is important, right?
Exact content is still fluid – every year last minute speakers bring nuggets to share! Safe to say past topics like DMX, social media marketing, bridal show booth tips and tricks, and business strategy show that there is content beyond the simple networking that makes it unique.