Anja Winikka, the Director of Education & Industry Innovation, The Knot.
As Director of Education & Industry Innovation of The Knot, Anja Winikka combines her audience development and editing skills with her weddings expertise to bring the most of-the-moment wedding trends and insights to millions of creative wedding professionals across the country.
Anja is also a sought-after TV personality and weddings expert and has been a popular source for wedding trends, planning tips and advice and etiquette for the Today Show, Good Morning America, ABC 20/20, CNN Headline News, The New York Times en Español, The Wall Street Journal, USA TODAY and local news segments across the country.
Prior to her current role, Anja oversaw TheKnot.com content strategy as well as the digital editorial and social media teams. Her team launched The Knot News blog and grew it to 7 million monthly unique visitors, nearly doubled The Knot social audience and set unprecedented editorial newsletter open and referral rates. During her tenure, The Knot audience grew from 7 million to 11.8 million monthly unique visitors.
Anja holds a B.S. in Journalism from the University of Kansas (and is an avid Jayhawks basketball fan). She lives in Kansas City with her husband Ben, sweet baby daughter Ada and their dog and cat, Charlie and Bella.