Thank you to Tamara Sims of Disc Jockey News for the nice write up about one of our seminars from our show about Goals.
Goals Are Gold! By Tamara Sims
I know, I know…how many articles can you read about “Goal Setting.” The answer: not enough! After attending last month’s Marquee Show in Chicago, I was excited to see KC’s seminar on this very topic of setting goals. One of his opening quotes from Harvey Mackey, “A goal is a dream with a plan and a deadline,” is inspirational and something we can all relate to no matter what size business we own.
I was shocked to learn that only 3% actually set goals. And for those of us who do set goals, many of us continue to fail. But why? The biggest mistake when setting goals: We don’t write them down. If we write down our goals, we have something tangible we can refer to from time to time, and once we complete a goal, we have that satisfaction of crossing the goal off our list. I can totally relate, as I am a huge fan of lists! Grocery lists, packing lists, daily task lists, etc. Lists help me stay focused on my business and personal life.
Taking this a step further (and scarier), KC suggested making your goals public, so you have even more accountability and motivation from your peers.
Another reason we fail: Our goals are too vague. Make sure your goals are specific. Instead of saying I want to network more, set a goal of how many networking events you plan on attending this year. This leads to your goals being measurable, which is key to success.
Another problem is when we set too many goals. We become overwhelmed and unfocused, and we eventually give up. If goal setting is new to you, then start small. Keep a list of daily achievable goals.
Once you have conquered small goals, you can take the next step and create monthly goals, yearly goals, and eventually 5+ year goals. And don’t forget to set a “due date” for each goal.
How many times have you heard a friend say, “I’m going to start running,” or “I’m going to quit smoking?”
Those are excellent goals, but if you don’t set a specific date, you end of convincing yourself it’s ok to start tomorrow or the next day, and thus your goal is never achieved. Is one of your goals to book more
Friday weddings next year? Set a specific date that you want to accomplish this goal. As the time gets closer, perhaps you can increase your communication with outstanding leads for Friday’s or offer a promotion. Whatever it takes to get you closer to your goal’s due date. And never give up!
So if one of your goals for 2020 is to attend a conference, KC just announced the Marquee Show will be held again in Chicago from July 20-22, 2020! Happy Goal Setting!
Please feel free to share your comments with me at: firstname.lastname@example.org or email@example.com Tamara is the Director of Sales and Marketing for Something 2 Dance 2 DJ Entertainment in Schaumburg, IL, which she proudly owns along with her husband Jay Sims. She has over 20 years’ experience in the wedding industry and loves creating wonderful wedding memories for her brides and grooms.